Dial a premium rate number and seek spiritual help to solve all your problems – all for the price of a very expensive telephone call.
With the explosion in the numbers of Pakistani satellite channels, and diluting advertising budgets. The television companies have discovered a lucrative income stream - Premium rate telephone service.
Just like the sex lines charge crazy rates so that sad, lonely and desperate men can talk to fat ugly women thinking they are chatting to none other than the lovely Ms Aishwarya Rai. These Pakistani channels are exploiting their desperate viewers by providing spiritual support at a premium rate. I appreciate and sympathise that living in the UK, people can be under tremendous emotional strain, driven by the fast pace of life, the cultural differences, as well as the demands of modern living. But instead of praying to the Almighty Lord for peace and blessings the masses are sold an instant quick fix over the airwaves.
A holy man will listen to your problems, blow a few puffs of air, and recite a few words of prayer and job done! If you fail to see any results there is always the option of follow up bookings or even off-air private consultations at special rates.
This is capitalism in action, with selective pricing and goals of profit maximisation, where money is more important than people’s feelings.
Well I have a request for the Pir Baba’s on line, please don’t exploit peoples emotions for financial gains……..it’s morally wrong and against the spirit of Islam.
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